Monday, April 12, 2010

gearing up for SCAA

So we're headed to SCAA in a matter of days. It's exciting and it's crazy.

Sometimes we think we're going to explode with all that's going on - here are a few of the fish we've got frying: Another batch of samples is en route for use at the booth (booth # 2731, be sure to stop by!) and posters are at the printers for a local Seattle coffee shop that's been using the Coffee Catcher for their clients.  On top of that, we're in this midst of a round of pre-SCAA meet-ups, introducing ourselves so people know to look for us at the show.

And the most exciting news of all is that we're adding two new team members to the Coffee Catcher crew, as well as having some excellent follow up conversations with our Coffee Catcher testers and tasters to see how our baby is performing in real life.

We're thrilled with how things are unfolding and also excited to keep things rolling into next month as production fires up.  People are excited to try the Coffee Catcher and we know they won't be disappointed!

Monday, April 5, 2010

thoughts on sustainability

We think a lot about sustainability in the Coffee Catcher offices and we wanted to share some of the focuses we follow as we develop new products.  The Coffee Catcher, for example, was designed to clean a French press efficiently with less water. (In fact, it was designed largely in response to living in an area experiencing a water shortage.) In a one liter press, the Coffee Catcher can save more than a liter of waste water every time it is used.

Furthermore, the Coffee Catcher eliminates the problem of over-extraction and bitterness in French press coffee by removing dissolved solids from the brew. This allows the user to enjoy all the coffee in the press over a longer period of time than when using the Old Fashioned French press method. 

In addition, the Coffee Catcher is made of reusable stainless steel and is packed in recycled cardboard.  We're constantly looking for new ways to invest in sustainability, so we look forward to coming up with more ideas as we develop new products.

Thursday, April 1, 2010

siphon coffee making

Siphon brewing is one of the two big fads sweeping the specialty coffee world right now, along with pour-over coffee. Check out this New York Times slideshow where it's pretty clear that siphon brewing makes a massive mess (slide 6, for example). The traditional brewer uses a cotton hanky filter that must be carefully rinsed (after all the gunk is removed) and then steeped in hot water and then stored in the fridge in clean water until you use it again. Otherwise it grows mold.

We just learned recently from Alex Negranza (www.whynotcoffee.com) that the Coffee Catcher fits the new siphons from Yama.  Here's what he posted, via his Twitter feed:
"Oh snap! A @CoffeeCatcher works with my Yama Syphon! Easy Clean Up! Best thing for cleaning glass coffee apparatus since microfiber towels!"
Great news, we love to learn new places we can help!